About

Luiz Felipe Pereira

I didn't come from an entrepreneurial family. We started Prolog while we were still in college, solving a real problem Jean was dealing with at work. That was ten years ago. Today we're close to 90 people.

Along the way we made a lot of mistakes, and costly ones. It took us too long to understand that we needed design, product, and sales people, not just code. We learned almost everything the hard way.

That's why I only talk about what I've actually lived through. That's what you'll find here: what worked and what didn't for us, the tools we use, what AI genuinely changed in our day-to-day. I have no magic formula to sell. I have what I learned by building.

I'm a bit obsessed with efficiency and I like to lead by doing, hands on.

If you're building something too, I think you'll find something useful here.